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Новости:
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Dear Sir/Madam,
Following the great success and positive reactions about the last
year’s program, we are proud to present you with “Strategy and
Leadership” module, which will be delivered by some of our most
respected and best evaluated lecturers. Book your place on time and use this
unique opportunity to experience “High Impact Learning”.
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Please note that “Strategy & Leadership” module is a part of
the Management Development Program (MDP), which consists of 4 modules all
together. For more information on the MDP program and all the benefits it
offers please click here.
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2.
COMPETITIVE ADVANTAGE: HOW TO CREATE SUSTAINABLE COMPETITIVE ADVANTAGE
(June 20)
Course
outline
The purpose of this seminar is to understand how a company creates
sustainable competitive advantage in its industrial sector, including
service industries. The first part of the course focuses on the sources
of competitive advantage, which are more or less sustainable, and why. To
what extent, for example, does geographic location give a company an
advantage over its rivals? Once understanding the sources of competitive
advantage, we concentrate on one of these, which consists of the core competences
within the firm and how they are acquired. The examination of core
competences will be conducted through the discussion of a business case
developed in Croatia. Finally, we shall turn to the subject of how a firm
acquires and maintains sustainable competitive advantage over its rivals.
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Course
content
 Sources of competitive advantage
Activity networks
Core competencies
Operational efficiency (OE) versus
competitive strategy
Acquisition and maintenance of sustainable
competitive advantage
Case analysis
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Lecturers
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IVICA VRAN?I?,
FCIPD
He has more than fifteen years of experience in Human Resources and
Management Development working as the most responsible person for the
function within different companies and as outside adviser and
consultant. He has spent five years in Coca-Cola Beverages Croatia, and
left the company from the position of Human Resources Manager. Beside it,
he was working as Training and Development Manager, and as internal
trainer worked with managers and management teams within Coca-Cola system
in several European countries. Before Coca-Cola Ivica Vrancic worked in
British American Tobacco and DHL, in both companies as Human Resources
Manager, and as Recruitment and Development Specialist in Zagrebacka
banka.
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JOHN C. ICKIS, DBA
John Ickis is Professor of Strategy, D.B.A., Harvard University, M.B.A.,
Harvard University, ex president of consulting company J.E. Austin
Associates, Inc. in Costa Rica, CEO of J.E. Austin d.o.o. in Croatia and
Chief-of-Party for USAID program Competitiveness Council in Croatia. He
was a lecturer at Harvard Business School in course Managing in
Developing Countries. Currently John is Regular Professor of organization
and strategy in INCAE, Alajuela, Costa Rica. He has directed programs of
managerial education and competitiveness in Latin America, Asia, Africa
and Central Europe. It is an expert in the method of cases, he was
selected as the instructor in the First Program of Participant-Centered
Learning in Harvard Business School and carried out workshops on the
theme for institutions and universities in twelve countries.
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In
case you are interested in attending the “Leadership & Strategy”
module, the possibilities are:
1.
to attend the entire module
2.
to attend a part of the module (only Leadership, or only Strategy)
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"LEADERSHIP & STRATEGY" - price list
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TUITION FEES
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3 or more persons (10% discount)
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ENTIRE
MODULE (5 days)
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9 500 kn
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8 550 kn
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LEADERSHIP
(3 days)
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5 800 kn
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5 220 kn
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STRATEGY
(2 days)
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4 200 kn
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3 780 kn
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*Croatian participants should add VAT (22 %) to the listed
prices
*Price does not include transport and accommodation costs
for the participants.
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This message is not spam. In
case you do not want to receive this kind of information in the future,
please send an e-mail to: mdp@cotrugli.eu subject:UNSUBSCRIBE
Cotrugli Business School ©2008 M: + 385
98 235 535
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